General Estate Sales Agent embarked on a Marketing campaign and were able to capture over 50 leads, the Management wants to measure campaign effectiveness and has instructed all the Sales Agents to Convert all prospoects using the Salesforce CRM, they need Sales Agent to reach-out to all prospects through phone calls and input all responses in the CRM. The Sales Manager demands a 60% Conversion rate and needs the Administrator to put in place a way to measure each conversion made.