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In today’s hyper-connected world, businesses across industries are embracing digital transformation to streamline operations, enhance customer relationships, and drive growth. At the heart of this transformation lies effective account management, which is crucial for nurturing valuable customer relationships and maximising revenue opportunities. Salesforce, with its robust suite of account management tools, offers a versatile platform …

Unleashing the Power of Salesforce Account Management Across Industries Read More »

In today’s interconnected world, businesses recognise the importance of delivering exceptional customer experiences to stay competitive and drive growth. Central to this endeavour is a comprehensive understanding of customers and their interactions across various touchpoint. Enter Salesforce Customer 360, a powerful platform designed to unify customer data and facilitate collaboration across departments. In this blog …

Harnessing the Power of Collaboration: How Salesforce Customer 360 Transforms Customer Experience Read More »

In the dynamic landscape of the tech industry, transitioning into a new role as a non-tech specialist can be both exciting and daunting. Whether you’re a seasoned professional looking for a change or a recent graduate eager to dive into the world of technology, the path forward may seem unclear. However, with the right guidance …

Empowering Career Transitions: How Salesforce Administrators Can Guide Individuals into Tech Roles Read More »

Declarative programming in Salesforce refers to building applications using point-and-click tools rather than writing code. This approach allows business analysts (BAs) to configure Salesforce applications through user-friendly interfaces, such as Salesforce’s Lightning App Builder, Process Builder, Workflow Rules, and Flow Builder, without needing to know programming languages like Apex or Visualforce. Here’s how declarative programming …

How declarative programming helps business analysts understand Salesforce Read More »